Passes to Coachella 2014

Imagine one event, two weekends, numerous stages, and over 50 artists performing. That does not even begin to describe Coachella… a music and art festival that has forever been in the spotlight for many differnet reasons. The great artists they bring in is always exciting. Fashion is another part of Coachella that is always talked about. Eclecticism and uniqueness is all apart of how to dress at Coachella. Celebrities outfits are analyzed from head to toe as well as fashion tips are all extracted from the festivities. Coachella is a must attend music festival in America where music meets fashion meets fun!

 

Clik here for a Coachella 2014 wrap-up!

 

 

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The Power of the #

I participated in the #blogchat live conversation on Twitter. The conversation took place Sunday night February 3rd. This chat has been going on weekly since March 2009. One may had a question about blogging and used the hashtag #blogchat hoping people would respond with answers to his question using the same hashtag. It now has a different blogging topic each week that people all over the world can participate in. The #blogchat was started by Mack Collier who is a social media strategist, speakers, and trainer.

All of these years on twitter and I have yet to participate in a live chat… this experience was obviously great. It was fun to tweet live with people from all over. The topic of #blogchat this week was “Sharing Your Expertise without Being the Expert”.

 

Below are my tweets from participating in this live twitter chat #blogchat

 

 

 

 

 

 

Below were a few of my favorite tweets from the live chat

 

 

 

Some of these expert bloggers had great tips and pointers. It was interesting to be blogging with some professionals who blog for a living. It was a hands on experience that was helpful for blogging. I would recommend this live tweet chat to anyone interest in blogging! Participate with #blogchat every Sunday Night at 9 p.m. ET.

What’s Apple’s Next Legacy?

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Apple has been one of the world’s leading products for a good margin of time now. The innovation and creativity that Apple has displayed over the years has lead to the success of the brand and products. The blog post I read was, “Apple Still Lives in the Shadow of Steve Jobs and That’s a Problem for its Future” on the Brian Solis Blog. Brian Solis explains that for Apple, Steve Jobs was:

  • Visionary
  • Showman
  • Public leader
  • Voice for change

These qualities are hard to replace with just one person… the downfall is that because there might not be someone like Jobs, Apple may suffer in the near future. You can chose to look at Apple in the moment which would show the success and money they are currently making. That is great for the now but what does the future of apple hold? That is the question that some people forget about because they are caught up in the now of Apple and and current success. Once the four year plan is up, apple will be searching for their next legacy. Does the next legacy come in the form of creator, an out of the box thinker? Who or what holds the legacy of Apple for the future? The next few products Apple is set to release are all from the work of Jobs. Once all of those products have been released Apple does not know what their future may hold. They need to figure out their next legacy if Apple wants to continue as the world’s leading products. If they do not step up to the plate, there are many other companies waiting to take over that title. Brian Solis has some great insight on finding the next Steve Jobs, someone who needs to go beyond what Jobs has left Apple with and create innovated products. Someone who drives other people to think differently and captivate imagination.

Photo Credit: Tiger Pixel via Compfight cc

Photo Credit: segagman via Compfight cc

JRL Web Adventure

Number one is a picture of senior Vito Amato showing off his school pride with a painted face at a SHU sporting event.

 

Number two is a picture of Munchies which is situated on Irvington Avenue. It serves Jamaican food that is out of this world! SHU students – they deliver to campus too!

 

Number three is a picture of a University U-life professor who believes social media is essential in today’s day and age.

 

Number four is a picture of Junior Torian Beyah and he informed us that he gets most of his news from twitters. He is constantly checking twitter to find the latest stories usually pertaining to sports.

 

Number five is a picture of the Windows eight that the SHU computers have which help all students to achieve their academic excellence! Each student with a laptop has Windows 8 installed and the laptop is the students to keep after their junior year.

 

Number six was to find a scenic spot at SHU or around South Orange. The top of the parking deck has some great views of Seton Hall and we chose to capture the new gym with the library. The buildings have opposite architecture styles so they look neat together in the picture.

 

Number seven on our scavenger hunt was to post a little-known fact. At first we thought this would be difficult but then I remember hearing freshman year about WSOU winning awards. We then decided to post a picture of WSOU’s front door and informed everyone that they have one best college station from CMJ multiple times and Playboy in 2010! Both places are commonly seen by many students and faculty every day but not appreciated and the view from the parking deck makes you appreciate the buildings more.

 

Number eight is a picture of Kim Schindler who is an avid SHU basketball fan. She said how she hopes to see the women’s basketball team make it to the tournament and we all hope that happens! She is a true pirate fan in and out.

 

Number nine is a picture of the multi-cultural organizations that SHU has to offer. Besides for these organizations, there are more greek organizations as well as many more clubs active on campus.

 

Number ten on the scavenger hunt we chose to shoot of the train station in South Orange. We thought it would be a fun and interesting place because not many schools are train ride away from New York City. The transportation that the train offers is amazing and helps people get around all over out East.

 

 

One response during the scavenger hunt was to a student who attends Ithaca College. She posted about the the Pub as the best eatery on her campus. The place looks great in picture and struck curiosity in what types of food they serve. The student responded with saying the Pub serves bakery goods, sandwiches, and wraps. Seems similar to the Pirates Cove. Another student attends Texas State and got a great shot of all the clubs on the quad. This student is involved in multiple organizations. Another student tweeted a picture of a pizza from a place called Gumbys on her campus. The pizza looked absolutely delicious and we told her it looks like the best around. Below are a few of the response via the Twitter scavenger hunt.

 

These are some of the interesting posts from students participating in the scavenger hunt from a variety of different schools!

https://twitter.com/ChrisHwangHJ/status/431538881130147840

 

Reflection

The Twitter scavenger hunt was a great way to interact with different students from around the country. It was a great way to see see some fun pictures of different universities, otherwise I would have never had the opportunity to see and learn about. It was definitely a challenge to get your point across with two hash tags and a picture and still have characters available to write a quote or blurb about the picture. One picture from the parking deck received many responses and everyday seemed to be another person to respond two. It was fun to see how the picture traveled and the different reactions people had to the interesting sights around SHU and South Orange. The scavenger hunt is definitely beneficial and fun for students to use social media differently than their everyday use.

Evolution of the Industry

There are a lot of Public Relations and Marketing rules that have changed over time. One old way of doing things was by keeping marketing and PR completely separate. Today PR and Marketing are intertwined much more than years previous according Scott. Today overall both PR and Marketing has evolved from being narrow minded to something that is much broader than ever before! They both were narrow minded and very traditional without a target audience. Specifically for PR the only outlets were newspapers, magazines, direct mail pieces, radio, or television. Now if you compare that to the outlets PR has today, it is obvious that the rules of PR have evolved with it. It is no longer narrow minded, much more organized in a sense of having a target audience, networking, focusing on your client’s needs, and many other reasons as to why the line between PR and Marketing has blurred.

Social media has helped news to get to the publics much faster in more convenient ways. As a frequent social media user I have been able to utilize the social media tools in many different ways. That is just personal benefits, the business aspect and benefits are endless. News has been easier to get a hold of with social media because it is no longer bound to the daily newspaper. You can open these tools on your phone, computer, tablet, etc. to look for many different stories. It has made it difficult in some ways but it is all about adapting with the changes.

Journalism has a bright future for a number of reasons. The future according to Briggs is here right now. You have to be up for new things when entering this field. You have to stay curious, collaborate to learn from others. The future is here and emerging each and every day and in order to stay alive you have to reinvent what you do to stay alive. Briggs explains that when he was in college some of the careers available today were not even invented yet. He urges everyone to keep that in mind and to stay open with a field that has endless possibilities as long as you can stay curious and stay open to changes.

The internet and social media create the ability for everyone to be their own printing press. We are our own gatekeeper in the sense that we are able to choose what news is important to us. For example we can like whatever page on Facebook or follow certain twitter accounts to regulate what we see on social media. One issue brought up is that there are companies that have increased domination and somewhat pose as a gatekeeper such as Google, Amazon, Facebook, and Apple. This can surface issues with having top dog companies acting as gatekeepers because they would have a plethora of power in deciding what is important to everyone. Social media has also eroded interest in many other topics that are also important. It has created a lack of interest in other topics and focuses on many other topics that may not hold a higher importance all the time.