Apple has been one of the world’s leading products for a good margin of time now. The innovation and creativity that Apple has displayed over the years has lead to the success of the brand and products. The blog post I read was, “Apple Still Lives in the Shadow of Steve Jobs and That’s a Problem for its Future” on the Brian Solis Blog. Brian Solis explains that for Apple, Steve Jobs was:
- Public leader
- Voice for change
These qualities are hard to replace with just one person… the downfall is that because there might not be someone like Jobs, Apple may suffer in the near future. You can chose to look at Apple in the moment which would show the success and money they are currently making. That is great for the now but what does the future of apple hold? That is the question that some people forget about because they are caught up in the now of Apple and and current success. Once the four year plan is up, apple will be searching for their next legacy. Does the next legacy come in the form of creator, an out of the box thinker? Who or what holds the legacy of Apple for the future? The next few products Apple is set to release are all from the work of Jobs. Once all of those products have been released Apple does not know what their future may hold. They need to figure out their next legacy if Apple wants to continue as the world’s leading products. If they do not step up to the plate, there are many other companies waiting to take over that title. Brian Solis has some great insight on finding the next Steve Jobs, someone who needs to go beyond what Jobs has left Apple with and create innovated products. Someone who drives other people to think differently and captivate imagination.